With Global Alliance members win European Space Agency brief
15 October 2020
Frau Wenk and With to support ESA in Germany, UK, France, Italy and Spain
London, 15th October 2020 – The European Space Agency (ESA) has appointed With Global Alliance’s German member Frau Wenk to lead on their European newsjacking effort. ESA’s objective through this mandate is to reach a younger and more female audience. Frau Wenk will be supported by fellow With Global Alliance member, European tech PR agency With.
Frau Wenk developed its Augmented Newsjacking© specifically for ESA. In order to identify the best stories throughout Europe, the Augmented Newsjacking© relies on a mix of automated media monitoring and a close-knitted team of in-market “newspotters” with relevant experience in ESA’s key topics and new target groups.
Frau Wenk will assume the role of lead agency and manage the operations in Germany while With will manage the operations across the UK, France, Italy and Spain and report to Frau Wenk. In addition to the newsjacking scope of work across the big 5 EU nations, the agencies will also deliver written, visual and video content for media use as required.
“It is fantastic to see the With Global Alliance go from strength to strength with such a prestigious win by our fantastic German partner Frau Wenk. We will be announcing some more international wins in the coming weeks!”says Debbie Zaman, Global President of the With Global Alliance.
“ESA is one of the most important future-facing projects in Europe. The Space Agency’s contribution to current research and the development of future technologies cannot be overestimated. We are excited to support ESA promoting its mission to the public through exciting storytelling,” explains Andrea Buzzi, founder and CEO of Frau Wenk.
The With Global Alliance is an international PR agency network specialised in supporting technology companies. The WGA currently covers five continents and 26 markets.
Disclaimer: The view expressed herein can in no way be taken to reflect the official opinion of ESA
About the With Global Alliance
The With Global Alliance was founded by With, a multi award winning European tech PR and marketing agency. With is 30th in PR Week’s top tech agencies, the 5th fastest growing agency in the UK according to PRovoke and currently a finalist in PR Moment’s Tech Agency of the Year and B2B Agency of the Year. Founding Members also include Affect, Bud Communications, Ideosphere and WEdge.