Strength in numbers as the With Global Alliance expands
1 July 2020
10 members, 5 continents, 26 markets
Six months ago, With embarked on a new adventure when we officially launched the With Global Alliance with four fellow founding members (Affect in the US, Bud Communications in Singapore, Ideosphere in India and WEdge in China) who we had been working with behind the scenes for almost a year to frame what our Alliance’s vision and mission would be.
Working with tech businesses is at the heart of what we do with the goal of reinventing how international PR and marketing can be done efficiently, both operationally and financially, through our network of owner-managed, independent, expert agencies.
And despite the challenges the last few months brought on, we have remained laser-focussed on supporting our clients across markets – we have worked with five clients on eight campaigns across six markets to date – and continuing to grow the With Global Alliance to ensure we have the scale and capabilities to support tech companies looking for an alternative solution to the large global PR groups.
Our belief in our mission has been confirmed not only by the appetite from our clients for the With Global Alliance model but also by like-minded agencies joining the With Global Alliance, doubling the membership in less than six months.
We have welcomed five new members and are now present across five continents and 26 markets. We are proud to have FirstCom in Brazil, VinciPR in Russia, Frau Wenk in DACH, DOK30 in BENELUX and GinjaNinjaPR in South Africa onboard. Of course, our new partners have deep expertise in tech PR but also bring to the With Global Alliance and our clients additional services such as personal branding, account-based marketing and financial communications. Here is a short introduction to our new partners:
FirstCom’s founder Luis Allan Claudio launched the agency 21 years ago. In addition to PR and media relations services, Luis and his team work closely with CEOs and C-suite across Brazil, helping to shape their thought leadership and content both for media and social media.
VinciPR was founded in 2017 by Alexander Izryadnov and Masha Lapuk with the aim of supporting tech businesses with their PR and communications in Russia while growing the agency’s presence in China, South Korea and Japan where they support Western companies looking to enter these markets.
FrauWenk, founded 11 years ago by Andrea Buzzi, covers the DACH region where they support clients in eHealth and medtech, martech and fintech amongst other sectors. Over the years, FrauWenk has developed a well-respected local media ecosystem including an ehealth podcast and a digital and print communication magazine Clutch.
GinjaNinjaPR was founded 17 years ago by former Tech 100 South Africa MD, Samantha Hogg. The GinjaNinjaPR senior team has exceptional media relations with the national and trade reporters – which led to renowned broadcast journalist Sias de Plessis partnering with Samantha to develop a bespoke media training series. GinjaNinja’s clients operate across B2B tech sectors including Telco, IT and Cloud to name a few. The agency also brings expertise as an entry point of access to the African continent.
DOK30, launched in 2014 and based in the Netherlands, has recently scaled its operations by extending its services to Belgium and Luxembourg to support its international clients across the BENELUX region. Although DOK30 has a strong B2B practice where they work with clients across fintech, martech and cyber security amongst other sectors, the team also supports B2C tech brands across electronics, dating apps and sleep tech.
What’s next for the With Global Alliance? We are running virtual strategy workshops to unlock powerful H2 strategies with our clients in order to navigate these uncertain times and achieve their business goals. and actively looking for members in LatAm, Eastern Europe and the Middle East.
For more information about the With Global Alliance, send us a note on firstname.lastname@example.org