30 June 2022
With’s newest client, Bitmovin sits at the heart of the media tech landscape as a pioneer in streaming infrastructure technology. CEO and co-founder Stefan Lederer co-created a video streaming standard that’s used the likes of YouTube and accounts for more than 50% of the worldwide internet traffic today. He founded Bitmovin 10 years ago to enable even higher quality streaming experiences, and the business counts the BBC, Class Pass and The New York Times among its clients.
Following a competitive process, With has been chosen to support Bitmovin on a retained basis, helping transform its newsroom and build integrated editorial and content campaigns.
The company targets a wide range of business and technical audiences, from devs to CTOs in both major media enterprises and more disruptive new media businesses. These businesses – which span multiple sectors like fitness and e-learning – are rapidly expanding their content streaming services as a key route to engaging audiences.
“The With team is so impressive and brought a tonne of creativity, energy, and passion to the pitch. We’re incredibly excited about the ideas they presented – it was abundantly evident they know how to craft a killer pitch and make that sing through different content formats. At the end of the day, we need powerful PR not just to help us commercially but also with a compelling corporate positioning.” comments Sophie Light-Wilkinson, SVP Marketing at Bitmovin.
“With a wide range of audiences to reach and in a highly competitive, fast-paced sector, clear-sighted strategic advice and creative delivery are vital. Identifying a single story, we can tell in many ways helped us deliver a pitch that the team can’t wait to get their teeth stuck into” comments Debbie Zaman, CEO of With.