28 April 2022
Last month, an exciting new technology joined the With roster of game-changing financial technology clients. Certino, a truly one-of-a-kind tax management platform simplifies and automates the process of managing shadow payroll for businesses with employees working internationally. In the context of the remote and hybrid working era, more and more businesses are finding themselves at best confused, and at worst financially out of pocket as a result of not having a clear understanding of regionalised tax regulations for their remote and geographically diverse workforce – a growing and potentially huge problem for enterprise businesses. Referred to With for our deep specialisms in HR and financial services technology and our strategic approach to making waves with new launches, the brief was complex, but our strategic goal was clear-sighted. Our mission was to identify, understand and engage the highly specialised audiences with compelling news stories to maximise the first-mover advantage of this one of a kind tech and firmly place Certino on the global mobility map.
Audience insights and clear compelling messaging is the first component of our work together, which we are delivering (as we speak!) via our tried and tested CLICK process.
From there, With’s objective agency advice and experience will maximize media opportunities for Certino to generate long-term reputational impact amongst key audience groups. Supported by audience mapping and paid LinkedIn activity we will start to build and reach a highly targeted community for Certino through which demand and lead gen activity designed to draw audiences to the Certino website.
Our tailored half-day media training session, and planned programme of thought leadership and profile opportunities will provide Certino’s CEO and key spokesperson the skills and opportunities to articulate the complex technology in a compelling way to maximise engagement through a variety of media publications.
Becky Weafer, Client Success Manager, and client-side comms lead commented ‘The With team have really taken off with incredible momentum – and one month in we are incredibly excited by the proactivity and the opportunities that are opening up for Certino thanks to the partnership. We’re excited to see the impact it will have when we’re able to start shouting about our product and commercial successes.’
So are we Becky! Watch this space…!