Util

Util is a fintech scale-up that provides unique data sets which are used to assess the environmental impact a company has on the world. As a fast growth business, they needed us to help make a big impression, increase SOV against massive competition and enhance awareness of the company amongst the hyper-targeted audience group of asset managers.

With built Util’s newsroom from scratch, capitalising on newsjacking opportunities with pithy, progressive and prompt commentary. We developed accessible and relevant messaging that clicked with tier 1 journalists to elevate Util’s profile in national titles like the FT, Bloomberg and Reuters over 20 times. The strong relations we built with key fintech journalists generated the holy grail of media relations with journalists proactively asking for Util’s CEO to provide commentary on hot news topics around greenwashing and ESG classification.

Using the launch of Util’s two whitepapers, we crafted bespoke media strategies to deliver maximum impact, offering exclusive data to ESG Editors at the FT and creating the largest spike in traffic to the Util website in two years with our launch of the second whitepaper.