Util is a fintech scale-up that provides unique data sets which are used to assess the environmental impact a company has on the world. They wanted With to increase awareness with asset managers that their data set is superior.
We built a hardworking News Room for Util delivering a sea change in exposure across face-to-face access to some of the most influential journalists, byline publication, podcast interviews and news generation.
With the publication of Util’s first whitepaper we knew we had an opportunity to create a real News Spike and so created powerful media assets around the topic of “How SDG-aligned is ESG: Putting the US fund universe to the test? We jumped on the momentum behind the greenwashing story and helped Util punch well above its weight in terms of share of voice with titles including the FT, Bloomberg and Reuters.
Increased share of voice. We have helped move Util from 5th to 2nd among its competitors.
SQLs with the coverage driving inbound leads.
The penetration of messaging around ESG from Q2-Q3 2021.
Appearances in the FT in two months.
Increase in web traffic from Q1-Q3 2021.