Leading global video advertising platform SpotX wanted to communicate the opportunity for connected TV advertising in the UK, France, Spain, Italy and Germany. Our objective was to position SpotX as championing CTV as the universal video format by leveraging a collaborative report with Samsung Ads.
Given the detail of the report, With prepared a series of local language summaries, which surfaced the key data and insight for each region. Building on our core English release, With created customised local versions. Based on our awareness of specific adtech trends, we knew which elements mattered most to reporters, and precisely tailored our pitches. Local journalist briefing sessions were arranged and interviews were secured, with thought leadership to build on the news. We delivered strong reach among the target audience of both digital marketers and publishers, ensuring key message penetration around the projected rise in connected television advertising revenue.Back
pieces of coverage across Europe
of coverage contained 2 of SpotX’s key messages
reach through EMEA media
of coverage was proactively positive in tone, the rest neutral, none negative