RedEye

They asked...

Crucially, we needed to establish gravitas and differentiation from other data driven marketing automation providers where there was increasing competition, with a particular focus on targeting retail marketers.

We delivered...

With’s “RedEye Rises Above” strategy was built around the creation of exclusive, members-only content hubs. We built the RedEye Lenses: sector specific content channels using canny approaches we knew marketers would value: reports of events they couldn’t attend, topical video interviews (not case studies ;)) with clients, and commentary that flipped worn-out themes on their head.

We then built campaigns kicking off with the Marketing Buzzword Barometer. We used our in-house media analysis software to identify the use of marketing buzzwords over the last 7 years, turning the results into our ‘emarketing buzz barometer’ as well as the interactive Marketing Buzz Busters Quiz, which we then amplified on social channels.

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149%

of sign up target achieved from Retail Lens

211%

increase in landing page views (from previous benchmark)

114%

of MQL target achieved from Retail Lens

326

total downloads of Barometer

90%

of download target achieved within two hours of Barometer going live

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