VisionLabs

They asked...

VisionLabs is the world-leading facial recognition technology company enhancing today’s digital identity interactions. The company was planning to unveil its first of a kind payment terminal, LUNA POS, globally at Money 20/20 in Las Vegas. However restricted global travel meant needed key media in its priority markets (Middle East, Southeast Asia, LatAm, US and UK) weren’t attending the event and had to be engaged virtually.

We delivered...

With developed a media strategy designed to engage English language media across VisionLabs’ priority markets, targeting the financial community and retailers. With tapped into its deep knowledge of the tech, retail, payments and fintech sectors to create a suite of highly tailored pitches outlining why LUNA POS was a truly innovative step forward, while carefully managing sensitive messaging around facial recognition technology.

Our approach resulted in securing leading media across 5 markets. We secured retail media headlines including “Facial recognition payment terminal could replace the need for cards” and globally-read fintech titles positioning VisionLabs in its headline as “transforming the payment industry”. We were able to manage our messaging to ensure no negative coverage.

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93%

of coverage mentioned facial recognition and 84% the product name in full

100%

of the coverage was neutral to positive in sentiment

50%

of the coverage included a quote from VisionLab’s key spokesperson on LUNA POS

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