Pendo – a US product management platform of unicorn status – wanted to grow media awareness of their brand and offering across major European markets. There were two major challenges: battling for share of voice in a competitive media landscape, and educating journalists who broadly had low knowledge of the relatively niche product management topic!
To tackle the challenge of sitting in a niche, team With knew we needed to come up with a bold narrative platform. As product management is driven by heads of innovation, we created a storytelling platform around ‘The Economics Of Innovation’. Tackling this from a macro perspective allowed us to land Tier 1 business media across the UK, France and Germany in Business Insider, Handesblatt and Le Blog Du Moderateur, as well as digital transformation titles like Business Cloud and IT Social.Back
National press for a PR campaign in core EU markets
Uplift in SEO impact in the UK
Drop in SOV for leading competitor across UK, France and Germany
Of coverage included messaging on the importance of product-led businesses