MULLENLOWE PROFERO

They asked...

Two arms of the MullenLowe Group were coming together in a merger to tackle what they saw as the rising problem of bland and uninspiring digital customer experiences from brands. At a time when people were crying out for excitement from digital experiences, brands were doing quite the opposite, blending in to a sea of same. It was time for MullenLowe Profero to relaunch, step in and deliver a clarion call to the industry. And with With by their side, we did exactly that…

We delivered...

We landed on Brand Expressionism as our narrative platform, brought to life in a series of thought provoking interviews between sector specific influencers and disruptive brands leading the way in killer digital CX. We helped MullenLowe Profero show brands what it looked like to be great, not just good, and brought to life the best practices that have rightfully earned these brands their kudos. For a media launch with a bang, we decided to show brands what people really think and a tailored piece of consumer insight did just that, allowing us to pack a national media punch. With coverage across The Grocer, The Times and BBC Radio 4, we made our audience sit up and listen: 3.5million listeners and inbound enquiries from 2 major grocery chains later, we left MullenLowe Profero holding the CX crown.

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3.5m

Listeners to the BBC piece

2 inbound leads

Directly citing the coverage as their motivation

100%

of coverage branded MullenLowe Profero and carrying digital CX messages

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