Magnite

They asked...

Magnite (formerly Rubicon Project; NASDAQ MGNI) has been a With client for over 6 years. Our brief is to operate as an extension of the corporate comms team and generate coverage targeting both the demand and supply sides across the UK, France, Germany, Italy and Spain. Our multimarket press office has become even more crucial since Magnite strategically refocussed its proposition on offering a true omnichannel solution and expertise in CTV through a series of acquisitions (Telaria, SpotX, SpringServe, Nth Party, Carbon).

We delivered...

We re-centred our media narratives from a range of programmatic product stories to CTV while ensuring we kept the visibility of new premium publisher partners high.

Our local knowledge of the sector combined with our deep expertise across markets allows us to counsel Magnite on how to position their CTV story in each market to maximise impact of their thought leadership programme. In practical terms, this means we navigate regional, country-specific industry nuances easily. Our approach resulted in a hugely successful rebranding announcement campaign and consistent coverage of the Magnite story in tier 1 media ever since.

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71%

Of coverage was linked to positive (twice as much as the industry average)

18%

Increase YOY in SOV on key topics against top three competitors

181%

Increase in coverage focussed on CTV YoY

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