With a number of high-profile announcements on the horizon, Magnite, the world’s largest independent sell-side advertising company, needed an effective media strategy tailored to the European market to maximise impact. Magnite asked With to ensure the coordinated rollout of Magnite’s content – product announcements, co-created client content, and a Europe-wide research project – across the EU5 through a staggered, embargoed release of each story in order to achieve stand-out reputational acclaim.
Using our local knowledge of Magnite’s target markets, and having boots on the ground in each of the EU5 countries enabled us to secure interviews for Magnite’s key thought leaders and ensured the right stories found a home with the right journalists at T1 media. Alongside the regular drumbeat of content created through Magnite’s announcements, With leveraged Magnite’s research to drive deeper thought leadership opportunities, securing a number of exclusive bylines, interviews and Q&As with the leading adtech title in each of the EU5 – The Drum (UK), Adzine (DE), Engage (ITA), Viuz (FR) and El Publicista (ESP). As a result, Magnite saw a double-digit percentage increase to its share of voice in Q1 2023, moving to first position in four out of its five crucial markets.Back
average increase of SOV across all markets, holding 1st position in 4/5 markets
secured media briefings, Q&As or requested bylines following the research and news announcements
increase in message penetration from Q4 to Q1