LifeStreet, a programmatic marketing platform, briefed With to deliver a measurable increase in engagement with industry leaders and potential customers to help drive leads. LifeStreet wanted to create a direct connection between their senior leadership team and their hyper specialist audience of buyers: app developers and performance marketing agencies.
The With team identified that a digital strategy, focused on LinkedIn, would achieve the goals. We built out a content plan that aligned the CEO’s industry perspectives with breaking news to establish him as a true thought leader. We enhanced this through a strategic earned media campaign which we amplified via sponsored campaigns on LinkedIn to elevate his profile. This combination of owned and sponsored activity led to a major rise in all key metrics.Back
Increase in engagement with LinkedIn content
Increase in profile views, 80 new connection requests and 132 new followers - 100% of which are from the target audience group
Impressions from 20 posts
Leads generated from LinkedIn