Fyber wanted to widen its LinkedIn follower base while educating its target audience on one of their core product, Fyber FairBid.
We created a video campaign to engage Fyber’s audience with content promoting FairBid features and advantages. We targeted different target audiences – one defined by job title and seniority, the other by company name – running the same ad over 6 days.
The purpose of having these two groups was to allow us to observe how each audience behaved, in order to better understand their levels of interest in Fyber, based on the engagement rate. It also allowed us to create a highly valuable custom audience within LinkedIn of prospects proven to be interested in what Fyber has to say, and ready to engage with future campaigns.Back
View rate (vs c.30% industry