Following a successful rebrand, adtech company dataxu needed to pivot the business offer towards advanced TV solutions – in particular, they wanted to show what data can do for media agencies looking to stay competitive in TV.
The With team recommended a series of campaigns built around key moments for personalised TV: from GDPR to the World Cup, based on valuable insights with the agency audience.
As competitive passions run high, we unlocked insights and differences across European markets to power our campaign, from which we created a full content marketing plan. Coverage was secured across our three key European markets (UK, FR and DE) including all tier-1 media targets, such as Campaign, The Drum and BBC in the UK; Horizont and iBusiness in Germany and Strategies in France.
Additionally, the VP EMEA has now been included on the BBC’s list of experts as a commentator for digital transformation through data.