Cardtronics, the largest ATM operator in the world, was threatened by a snap announcement that funding for free ATMs could be dramatically cut.
We knew we were in for a long fight and needed a central call to action that could build public support.
Avoiding the complexities of ATM financial modelling, we built a campaign around ‘Britain At Risk Of Cash Deserts’. Telling the story through data, we focused on the most ‘at risk’ communities and delivered impact through media and political outreach.
The With team kept the issue on the front pages for over 12 months, making sure that independent organisations, watch-dogs and politicians acted as alternating voice boxes to constantly refresh our story.