A NASDAQ listed payments business, Cardtronics Inc is the world’s largest ATM operator. Working with them for over 10 years, we have helped them fight regulation change, transform positive media perception of the organisation and demonstrate how their investment in technology is fighting crime. We help them to ensure a balanced narrative around digital and physical payments particularly for high street retailers.
We developed a series of data-led stories based on consumer insights that were both regional and national in order to highlight the importance of cash in the UK. We identified and targeted Very Important Journalists (VIJs) at the Financial Times, The Mail on Sunday and The Daily Express. This diversity in outlets was a purposeful media strategy, mapped against a mixed audience of shop owners, consumers and policy makers across the UK.
We collaborated with our VIJs to create angles and assets they wanted to land multiple in-depth Tier 1 articles, support political engagement with key MPs and maintain a nationwide discussion about how to support the high street as we come out of lockdown.Back
Increase in the use of high street messaging from Q4 2020 to Q1 2021 linked to post-lockdown campaign
joint campaign with industry body resulting in briefings with key Govt. & regulatory groups
increase in year on year share of voice
Moz score (strong) linked to earned editorial coverage