CARDTRONICS - Germany
As the world’s largest ATM operator, Cardtronics needed to establish itself in the German market. Given the strengthening volume of ‘cashless society’ narratives in media, communications was deemed a strong route to redress the balance and drive customer engagement.
The With team took the ’Value of Cash’ report we created in the UK and, by identifying characteristics of cash that are universally appreciated by consumers across markets, we were able to build on our central campaign theme while delivering relevance for the German market.
Our success beat every expectation: we even pushed the results onto the front page of the finance section of popular German national ‘Frankfurter Allgemeine Zeitung’ with a piece titled “Germans love their ATMs”.Back
KPIs agreed for the campaign
Potential leads downloaded the German whitepaper
Front page news story in national broadsheet
Direct enquiries from regional banks and retailers to partner with our client