Leading edtech trade show Bett wanted to become a brand that has a 365-day presence outside of the traditional, annual show cycle. With’s objective was to reshape Bett as an active community within the education sector, with recognition as a thought-leader, source of insight and active contributor at policy level.
We built a positive and engaging narrative, demonstrating how Bett brings together teachers, academics, innovators and policymakers outside of traditional education press, ensuring a wider reach. Several months before the event takes place we have already seen:
- Messaging around the community rather than the show picked up across 92% of coverage
- 1:1 briefings with influential political figures in the Education Select Committee.