Leading edtech trade show Bett wanted to become a brand that has a 365-day presence outside of the traditional, annual show cycle. With’s objective was to reshape Bett as an active community within the education sector, with recognition as a thought-leader, source of insight and active contributor at policy level.
We built a positive and engaging narrative, demonstrating how Bett brings together teachers, academics, innovators and policymakers outside of traditional education press, ensuring a wider reach. Background briefings with media from TES to the Telegraph helped the pre-event coverage build. Our skills in unlocking the most compelling angles allowed us to work with key exhibitors on standout national coverage in the final few days before launch and on site.
We landed previously unseen exposure on the BBC, in The Guardian, The i and City AM as well as 1:1 briefings with influential political figures in the Education Select Committee. Our stories touched on mobiles in schools, teacher workload, revision and fake news. Back
Time coverage in leading business and tech press
Share of voice across the year vs 4 competitors
Of coverage included messaging around Bett as edtech community
Aggregate reach in excess of 650 million readers
Increase in senior leadership attendance