For the fifth year, Bett, the biggest education technology exhibition in the world, partnered with With to deliver the highly anticipated ‘Best Bett Ever’, the epicentre of trade between EdTech businesses and key decision makers. Following a disruptive few years, Bett wanted to be at the heart of a commercial ecosystem for EdTech businesses and decision makers to ultimately make impactful changes to how students learn.
For our strategy in ’23, we took a phased approach to deliver an ‘Always on Bett’, capitalising on the momentum of the event to elevate Bett in the media post-show. By positioning Bett at the heart of the ‘EdTech superhighway’, Bett was seen as the place to meet and do key business deals in EdTech, with the launch of their meetings programme, Connect @ Bett resulting in over 7,000 meetings held onsite.
We also leveraged a team of experts ranging from Bett Advisory Board members to top educators and key spokespeople in the industry, to share their insights on EdTech’s hottest topics including AI, SEND and DEI. Our efforts saw a record number of journalists attend Bett from national and tier one trade titles with print and online coverage secured across titles like The Independent, The Telegraph, Daily Mail and Tes.Back
accredited journalists registered to attend Bett in person
YoY increase in year-round Bett mentions in comparison to 2022
meetings held over three days at Connect @ Bett