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  • Will GoPro survive the threat from Apple?

    February 2, 2015 | consumer, trends

    By MaryLou Costa and Hallvard Barbogen. It’s a familiar story – Apple enters a new market with a product concept that is not new, yet wipes away the competition by improving it, and creating consumer demand for something we didn’t even know we wanted or needed. Well, it hasn’t quite happened yet in the case of […]

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